NBC Universal wishes a white christmas

An interactive Christmas Mailing with artificial snow.

During my internship at Buero Alba in Munich, I had the chance to work on a Christmas direct mail for NBC Universal. The objective was to develop a unique idea for Christmas that would create an unexpected and exciting experience while conveying the values of the different TV channels that together make up the NBC Universal portfolio.

Project Outline

Time
2 month
Scope
Create a unique and engaging direct mail for Christmas 2013.
Target Group
NBC's Business Partners
Product or Service
Direct Mailing

Methods

Secondary Research
User testing
Mockup and Prototyping

My Role

Secondary Research
Concept Development
Supplier Research and handling
Mockup and Prototyping
Production

Agency

Buero Alba

CardNBC's 2013 Christmas Mailing came with snow

We developed a Christmas card that could be folded into a water-holding reservoir. The mailing included a sachet of artificial instant snow. By setting up the reservoir, adding the snow and some water, the user would see the snow growing.