An interactive Christmas Mailing with artificial snow.
During my internship at Buero Alba in Munich, I had the chance to work on a Christmas direct mail for NBC Universal. The objective was to develop a unique idea for Christmas that would create an unexpected and exciting experience while conveying the values of the different TV channels that together make up the NBC Universal portfolio.
Project Outline
Time
2 month
Scope
Create a unique and engaging direct mail for Christmas 2013.
Target Group
NBC's Business Partners
Product or Service
Direct Mailing
Methods
- Secondary Research
- User testing
- Mockup and Prototyping
My Role
- Secondary Research
- Concept Development
- Supplier Research and handling
- Mockup and Prototyping
- Production
Agency
CardNBC's 2013 Christmas Mailing came with snow
We developed a Christmas card that could be folded into a water-holding reservoir. The mailing included a sachet of artificial instant snow. By setting up the reservoir, adding the snow and some water, the user would see the snow growing.
Process

Layered digital scribble

Layered final illustration

Material Prototype

Final Protoype

Mailing frontal

Mailing unfold