Create a product and iterate until product market fit is achieved.
Primary Target Group
Suppliers of sustainable products
Secondary Target Group
Product or Service
Digital holistic quality measurement for Products
- Value Proposition Canvas
- Business Model Canvas
- Street Interceptions
- Expert Interviews
- A/B Testing
- Journey Mapping
- Ecosystem Mapping
- Mockup and Prototyping
- Lead Designer
- Team Lead
- Product Development
- User Testing
- Vision Building
- Louis Zheng
- Maria La Rotta
- Pow Koychusakun
How might we reframe quality measurement to help sustainable suppliers maximize ROI on sustainable certifications and CSR initiatives?
Verum Analytics – Making Sustainability Count
Verum Analytics empowers Sustainable Suppliers so they can effectively highlight their values to increase their visibility and reach. Through our partnership with E-Commerce platforms we connect sustainable products with the new generation of consumers, to generate a positive impact in the world.
Verum ScoreWe developed a holistic sustainability score which seamlessly blends into the user interface of the online shop.
Sustainability is a messy place to be in. Too much information is floating around the internet. We built the score to cut through the noise and prioritize what is really relevant for the conscious end consumer. The added information creates an additional value proposition for the online shop, which is now able to provide product information which is cutomer oriented and up-to-date for its customer.
Impact Score FrameworkDifferent quadrants for different quality charactaristics
The Verum Score is based on an aggregated evaluation of the product’s impact. Our algorithm interprets product certifications for the shoppers and categorizes them into the four quadrants based on value priority for the end user.
PrototypeIt perfectly blends into the online store experience
Our launch product will be a plug-in for WooCommerce. This will integrate the following features, to prove our core value to E-Commerce Platforms and Sustainable Suppliers, while allowing us to refine it for the next stage of commercialization.
Shopping Cart Impact SummaryPurchasing sustainable goods is a contribution to a better world
Given that evidence of positive impact is a motivation for consumers, we will add a summary of impact before the purchase is complete. This will provide increased validation (an opportunity to continue shopping) before check out and potentially decrease the abandoned cart rate.
Verum ReportProviding sustainable suppliers with improved accuracy on the ROI of their certification investments
Data analysis that consolidates the insights about consumer behavior and preferences across our partner E-Commerce Platforms.
Value CreationCreating a tipple win situation for our main stakeholders
Verum Analytics uses product information and product certification to compile a single score. This score can be implemented into online shops via the Verum Analytics plugin. In return, the Plugin tracks user behavior and statistics which will be used to build the performance report. The Verum Analytics Report will be provided to suppliers and online shops to better understand the end consumers needs and priorities.
The Design Thinking Methodology
We followed the design thinking process which is divided into four main questions:
What is? What if? What wows? What works?
This part of the site is still under construction, come back soon to read more!